Greenpeace has recently released its ranking Detox 2016, a list of eco-friendly fashion brands and those that are not or do not make enough efforts to remove toxic chemicals from their supply chains.
In 2011, several major apparel brands have committed to do so. The goal is to completely eliminate toxic chemicals in the manufacturing process for 2020. The recent Greenpeace report shows the progress made by brands since the beginning of Detox movement and features twenty fashion and sports companies.
Greenpeace assessed the credibility of the commitments of the brands and their actions based on the elimination of key toxic chemicals and the transparency of companies.
H&M, Benetton and Inditex (which owns several brands including Zara, Pull & Bear, Massimo Dutti and Bershka) are among the companies said to be “Avant-Garde”, those whose environmental measures are in sinc with their commitments. These compagnies show the way for toxic free textiles. They have set achievable deadlines and have taken concrete steps in the field.
In the second category named “Fashion Evolution” –featured companies that have joined the Detox challenge and have made progress, but whose actions need to improve more quickly- we find Mango, Adidas, Burberry, Valentino, Primark, Levis, Puma, Marks & Spencer, East Retailing (which owns Uniqlo) and M & S.
Three known companies were categorized in the list of “Faux Pas”. They are Nike, Esprit and Limited Brands (which owns Victoria’s Secret and La Senza). These brands are “engaged in the detox program but do not assume personal responsibility for the pollution emitted by their suppliers”, says the Greenpeace report.
Finally, there are the brands Greenpeace calls “Toxic Addicts”. These companies have made no commitment to eliminate toxic manufacturing process of their clothing. Among them include Gap and Diesel and luxury brands such as Dolce Gabbana, Versace and Hermes.
For a complete list and more information on the campaign Detox Catwalk, visit the Greenpeace website.
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